The Holy Grail Of Blogging.
This is a topic I spoke about with my blogging baes on our weekend away in September, a conversation we had then and one we've had on Whatsapp since. The holy grail of blogging is something I firmly believe exists and I've seen a few bloggers talk about it before, either when they've noticed it too or when they've hit it.
So what is it in my mind?
To me, the holy grail of blogging is that thing that kick starts the rest of your blogging career. The thing that allows you to take it full time. That thing that gets you earning the big bucks. Holly from The Kitty Luxe wrote a post back in August about levelling up in blogging and it really got me thinking - there ARE levels to blogging, levels you have to pass before you can move onto the next one. You start off basic layout, basic free hosting. You move onto self hosted, your own domain name, maybe you pay for a layout design. You get the idea.
But to me, as well as the levelling up, there's very much the holy grail in the blogging world, the golden circle, the thing.
Maybe it's the one big brand collab you blag (maybe you can't believe your luck) and that leads on to 10 other big brand collabs and suddenly you've taken yourself self employed.
Maybe it's that milestone on Instagram, the next 10K that is swiftly followed by the next 10K and the next and the next and the next.
Maybe it's just one blog post that goes viral that sparks that jump in followers.
The holy grail of blogging is the thing - the thing that gets you, the thing that propels you.
And the thing about the holy grail of blogging is that I don't think you can really expect it's arrival. I don't think you can predict it, I don't think you can even necessarily plan it and work for it.
Of course bloggers who are successful, who have hit the holy grail got there by sheer hard work. They got there through producing hilarious, relatable, aspirational content. They got there through their insane photography and their Instagram themes. They got there through being great to work with and doing their utmost for PRs and brands. They got there through being the top of their game, creating viral content, being friendly....they got there through a lot of grit.
But whilst there's all of that I think there's certainly an element of....fate let's call it? Timing? Luck? Not luck, luck suggests they didn't work for it. Let's call it fate. There's an element of fate, of something just falling into place at the right time.
I've felt it, bloggers I know have felt it. When your first 1K Twitter followers are like drawing blood from a stone and then the next 1K comes like 10 buses at once. When you wonder for years how bloggers get brand collabs and then when you secure your first you get emails for days after offering you more.
It's like the holy grail of blogging comes from recommendations. Like if those 1000 people followed her then she must be worth it right? If that brand wants to work with her then maybe we should too? It's the 100K followers, it's the first big brand you secure, it's the first person to pay you top dollah to make you consider making this a career. It's your work ethic, your dedication, your sacrifice, your ace photography and your impeccable choice of words.
What's your view on the holy grail of blogging - or if it even exists for you?